NFLxFIT Event Visual System Design

Graphics, Illustration and Visual Communication Design NFLxFIT Event Visual System Design by C. J. Yeh & Christie Shin The primary visual element in this design system is "shield x dot," which was inspired by the logos of the two main brands, the National Football League (NFL) and the Fashion Institute of Technology (FIT). The secondary element is a grey pattern consists of iconic shapes extracted from all 32 NFL team logos. The core design concept is to create a sophisticated unification of the visual identity from all organizations involved through a symphony of shapes. This event identity system was designed for the NFLxFIT Visual Identity Design Exhibition and Award Ceremony.