Leading Whale Logo and VI

Yinan lyu, Vin Wen, Xi Chou

Graphics, Illustration and Visual Communication Design Leading Whale Logo and VI by Yinan lyu, Vin Wen, Xi Chou Leading Whale is a financial platform based on mobile Internet services, highlighting safety and affinity, attracting more young middle class is the first demand of enterprise, and logo is also used on APP. The designer starts with the brand name and brand attribute. It marks the combination of whale with the shape of the piggy bank, creating a brand identity that is to resonate. It conveys the characteristics of the financial industry and highlights its safety through logo.


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