Relux Logo
Kei Sato
Graphics, Illustration and Visual Communication Design Relux Logo by Kei Sato This is the logo design and branding for "Relux", an internet service for making reservations at lodging facilities. The seven lines in the symbol represent the biorhythm of human feelings such as joy, sadness, or surprise, as well as each of the seven days of the week. The color of brand is blue, Japan's traditional color that named this particular color "Relux Japan Blue" to show determination to become Japan's top booking service provider.