Story of Esfahan Ciry Branding

Sanaz Tabatabaei

Graphics, Illustration and Visual Communication Design Story of Esfahan Ciry Branding by Sanaz Tabatabaei The city of Esfahan is the first tourist destination in Iran. Esfahan city branding was a national project which should help to increase the tourism potential of the city and bring harmony to the city visual language. Design to attract tourists and locals can relate in a same time was the main challenge of the project. The wide range of communication materials from the official corporate identity, stationary, signages, gamified application to city monument makes the project multi-dimensional and makes it challenging to maintain Integrity in all materials.


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