Graphics, Illustration and Visual Communication Design Paybe ICO company by Stepan Solodkov The challenge is to convey a very complex technically complex principle and make it understandable to customers. A conscious step was taken away from numerous similar companies, using in their communications technological images that are difficult to perceive. We wanted to show a technology company, but with a human face, reliable, modern, but understandable. A unique typographic solution for the logo was made, in which it is visually still in the process of assembly. Also, a system of official graphics was developed, which is also based on the collection of parts into a single whole.