Rivers Coatings Corporate Identity

Klaus Hesse, Shen Tu, Jiang Yi

Graphics, Illustration and Visual Communication Design Rivers Coatings Corporate Identity by Klaus Hesse, Shen Tu, Jiang Yi The brand design joins Latin and Chinese characters to one word mark. It marks all product lines and creates one strong brand. And it has done by a single line as a reference to the beauty of a river. »Rivers/Qianjiang« is full of powerful meanings. A river is life, a river connects and a river flows like the coatings. »Rivers/Qianjiang« is a remarkable and trustful name that expresses the mission and tasks of the company: »Rivers/Qianjiang« makes things more beautiful, safe and more sustainable


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