Graphics, Illustration and Visual Communication Design Ragu Communication Brand Identity by Eleonora Venzaga The design is not just about font, colors, images or layout that a designer chooses. We call it design, but in reality, the design is about solving problems. Good design solves real business challenges. When looking at new business strategies, there is a conscious effort to build a system in which to live, the design is responsive, the design is for the people, not just owned by the design team. The design makes it possible for ideas to become reality.