Graphics, Illustration and Visual Communication Design Abno Brand Identity by abnodesigns The Abno logo portrays the designers’ global identities as a bilingual brand working in both Arabic and English. The name is an acronym comprised of the first two letters of the names of the designer duo that created the brand, Abeer and Noor. When displayed online or in print, the logo can be rotated 180 degrees to be read in either language. The text in pink reads abno in Arabic script. The text in black reads abno in the Latin alphabet. The logo is physically represented on business cards and in a customised rubber ink stamp.