The Second Nature Visual Identity

Graphics, Illustration and Visual Communication Design The Second Nature Visual Identity by Xincong He This project has two sections, Pace Gallery re-branding, and Second Nature exhibition VI design. Xincong (Jean), she used circular costumed typography to speak to the audience as a bridge, while the richness of the colors serves to establish the second element of visual tension. The Exhibition is for Tokujin Yoshioka's art. By visualizing the ice texture to alphabets, she transformed the physical material to the visual experiences. The interactive installation wall connected the artist and the audience through structured typography, light, and shadow.