Best Friends Home Brand Identity

Graphics, Illustration and Visual Communication Design Best Friends Home Brand Identity by Lee Selsick The Lost Dogs Home is the most significant animal shelter in Melbourne (and Victoria) and has been since 1910. The brand had become unfit for purpose for numerous reasons and we were briefed to rename and redevelop the brand, to bring it up to date, and make it relevant again. We know that each and every animal and their human partner has innumerable stories to tell, emotional, nuanced and often very witty. By telling these stories, and avoiding the industry cliches, we have brought the Home's brand to life.