Doboho Brand Identity

Graphics, Illustration and Visual Communication Design Doboho Brand Identity by Ioanna Milopoulou Free-spirited brand identity for hand-crafted bags made by Elene K. Bohemian and arty, anti-conformist, casual and friendly, open to women of all ages. The organic form of the main illustration is an abstract representation of a hand, having an inner motion, that of a free bird. Typography as well as the warm and earthy color palette of Doboho brand, give out a feeling of comfort and relaxation. Through simplicity and symbolism the design manages to convey the core features of the brand identity and differentiate it from other fashion products.