Marina Pufleanu Branding
Serban Iliescu
Graphics, Illustration and Visual Communication Design Marina Pufleanu Branding by Serban Iliescu In 2018 Enhance was contracted by Romanian Fashion Designer Marina Pufleanu to participate in the complete brand development of her new tailored-made women fashion brand. The goal of the identity development process was to place the brand in the high-end segment by imprinting a premium look and feel adapted to the contemporary trends in fashion. Finding inspiration in French Fashion Boutiques and in the portfolio of famous photographer Norman Parkinson, the Enhance team successfully developed and imprinted a design direction based on the fusion between modern and traditional.