Graphics, Illustration and Visual Communication Design Yau Sik San Branding Design by 1983ASIA This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983Asia developed “God of Cookery” from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASsia designed “Yau Sik San” by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.