Graphics, Illustration and Visual Communication Design Meat n Beer Brand Design by Mateus Matos Montenegro Meat n Beer is considered a flagship store selling specialty meats and beers. The inspiration for the logo came from the merging of their two flagship products. From traditional cattle heads with their pointed horns, transformed with an iconic design in a modern rustic wire frame vector, interacting with the other traditional element, the beer bottle. The union is in a positive and negative space, succinctly and elegantly into a single symbol where text and image form a single image. The typography plays and mixes an old style Industrial font with a more modern Script.