Graphics, Illustration and Visual Communication Design Cafe Tunico Brand Design by Mateus Matos Montenegro A brand that translates family history. Coffee, family, 7 children and Mr Tunico. These are the pillars of this story, and that is what the logo translates. The coffee design discreetly replaces the i dot; the inseparable companion hat represents Mr Tunico; the typography represents family tradition and the handcraft way of coffee production. A seal design is to identify the brand quickly when applied into various places and objects with the use of the T, initial letter of Tunico, his hat and the 7 grains around, representing the 7 children to whom he passed the legacy of his lands and crops.