Terark Visual Identity Design

Graphics, Illustration and Visual Communication Design Terark Visual Identity Design by TONG WEN It is always challenging to design a brand new visual identity which stands out from all the competitors and demonstrates the business nature of the company. Qualitative research was always valued in her design process. She conducted user interviews and based on the mass audience feedback, she kept iterating the design approaches and validating the result. As a result, she delivered the final design which was astonishing and brilliant.