Graphics, Illustration and Visual Communication Design Avgoulakia Sales Kit by Antonia Skaraki Which came first: the chicken or the egg? That's the first question that usually has to be answered, but in this case there was another question too. When you want to taste a classic product in an unexpected and different way, what do you need? Well, first of all, an unexpected presentation that can stand out. That is what had to be created for the Avgoulakia brand, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.