Occasional Motto Visual Identity

Zhenqi Ji

Graphics, Illustration and Visual Communication Design Occasional Motto Visual Identity by Zhenqi Ji The visual idendity of “Occasional Motto” was built based on the literal meaning of the company name, and extracted the essence of telling different experiences to people. The identity has several key colors, a typographic logo, and multiple illustrations which plays with a modern, and warm image that making each product unique, but cohesive with different contexts.


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