Graphics, Illustration and Visual Communication Design Morph Food and Beverage Branding by Mars Design Consultants Morph is a boutique design rooftop bar located at Hangzhou Kempinski hotel. The bar serves a collection of cocktail specialities and presents the vibrant Hangzhou nightlife with live DJ. The logo and graphics design idea come from a romantic love story from China. The dreamy atmosphere is the most important design language for this project, and it is also an emotional expression of the local culture by Liangzhu story. The gradation butterflies are the core graphic elements, which bring guests into an alternative reality experience.