Hak Hi Kong Yong An Harbor Rebranding

Shih-Pei Huang

Graphics, Illustration and Visual Communication Design Hak Hi Kong Yong An Harbor Rebranding by Shih-Pei Huang The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.


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