The Early Chapter Brand Identity

Allan Toh

The Early Chapter Brand Identity ᨑᨗ Allan Toh, A' Design Award

Desain Grafis, Ilustrasi, na Komunikasi Visual The Early Chapter Brand Identity ᨑᨗ Allan Toh The Early Chapter is a brand identity created for an early childhood activities clubhouse in Singapore. The clubhouse helps children develop an interest in Mandarin through immersive play. The logo is built from simple shapes in red, yellow and blue, stacked to resemble a small hut. The hut form represents the community that the clubhouse aims to build. The negative space between the shapes forms the Chinese character for Mandarin, showing the focus on the Chinese language. A half sun suggests an uplifting environment for young children.

ᨄᨈᨑᨗᨆ A' Design Award

The Early Chapter Brand Identity ᨕᨔᨛᨒᨙᨊ Allan Toh ᨕᨗᨊᨑᨗᨈᨘ ᨄᨈᨑᨗᨆ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨑᨗ ᨄᨄᨀᨒᨛᨅᨗ A' Penghargaan Desain Grafis, Ilustrasi, na Komunikasi Visual. The Early Chapter Brand Identity ᨆᨈᨑᨗᨆ A' Design Award ᨑᨗ ᨈᨕᨘ 2022 ᨊᨛᨊᨗᨕ ᨑᨗᨄᨀᨗᨈ ᨑᨗ Graphic Design Winners ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨆᨒᨕᨗᨊᨙ ᨆᨗᨊᨔ ᨆᨄᨙᨔᨚᨊ. ᨅᨌᨕᨗ ᨄᨄᨗᨔᨛᨊ ᨄᨑᨚᨐᨙ, ᨔᨄᨕᨗ ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ Allan Toh ᨊᨛᨊᨗᨕ ᨕᨗᨔᨛᨂᨗ ᨄᨘᨊᨊ ᨔᨅ ᨉᨙᨔᨕᨗ The Early Chapter Brand Identity ᨆᨄᨀᨗᨈ ᨌᨗᨑᨗ ᨆᨅᨙᨉ ᨑᨗ ᨕᨔᨛᨒᨙ ᨔᨕᨗᨂᨊ.

ᨄᨄᨗᨔᨛᨊ The Early Chapter

Desain Grafis, Ilustrasi, na Komunikasi Visual The Early Chapter Brand Identity ᨑᨗ Allan Toh The Early Chapter is a brand identity created for an early childhood activities clubhouse in Singapore. The clubhouse helps children develop an interest in Mandarin through immersive play. The logo is built from simple shapes in red, yellow and blue, stacked to resemble a small hut. The hut form represents the community that the clubhouse aims to build. The negative space between the shapes forms the Chinese character for Mandarin, showing the focus on the Chinese language. A half sun suggests an uplifting environment for young children. The Early Chapter ᨆᨈᨑᨗᨆ A' Design Award ᨑᨗ ᨈᨗᨀᨛ ᨅᨛᨔᨗ, ᨄᨄᨀᨒᨛᨅᨗ ᨆᨑᨛᨁ ᨑᨗ A' Design Award & Competition. ᨉᨙᨔᨕᨗ ᨈᨗᨀᨛ ᨅᨛᨔᨗ ᨆᨄᨀᨗᨈ ᨕᨗᨉᨙ ᨆᨈᨛᨁᨘ ᨊᨛᨊᨗᨕ ᨉᨙᨔᨕᨗ ᨄᨑᨚᨄᨙᨔᨗᨕᨚᨊ, ᨑᨗᨄᨗᨒᨗ ᨑᨗ ᨍᨘᨑᨗ ᨆᨒᨚᨄᨚ ᨕᨘᨈᨘ ᨑᨗᨄᨈᨙᨑᨗ ᨔᨗᨅᨓ ᨕᨔᨛᨒᨙ ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨑᨗᨆᨘᨊᨑᨗᨕ ᨄᨛᨑᨗᨀᨗᨔ ᨕᨀᨉᨙᨆᨗ ᨆᨒᨛᨇᨘ, ᨆᨊᨘᨑᨘ ᨕᨙᨈᨗᨀ, ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨊᨛᨊᨗᨕ ᨈᨛᨊᨑᨗ ᨄᨅᨙᨉ-ᨅᨙᨉ. ᨑᨗᨒᨒᨛᨊ ᨄᨛᨑᨗᨀᨗᨔᨕᨙ, ᨕᨔᨛᨒᨙ ᨆᨔᨘᨕᨙ ᨑᨗᨄᨗᨒᨗ ᨑᨗᨒᨒᨛᨊ ᨄᨛᨑᨗᨀᨗᨔ ᨑᨗ ᨔᨙᨕᨙᨒᨙᨆᨘ ᨈᨛᨊᨑᨗ ᨕᨗᨔᨛᨂᨗ ᨕᨔᨛᨊ ᨄᨛᨅᨘᨕᨙ, ᨆᨊᨘᨑᨘ ᨄᨈᨚᨀ ᨄᨛᨊᨗᨒᨕᨗᨕ ᨄᨘᨑ ᨑᨗᨈᨛᨈᨛᨀᨙ ᨊᨛᨊᨗᨕ ᨑᨗᨄᨕᨗᨔᨛ ᨑᨗ ᨈᨕᨘ ᨆᨙᨁᨕᨙ.

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ᨕᨔᨛᨒᨙ ᨆᨒᨕᨗᨊᨙ ᨑᨗ ᨀᨈᨙᨁᨚᨑᨗ Desain Grafis, Ilustrasi, na Komunikasi Visual

ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award ᨆᨄᨀᨗᨈ ᨄᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨆᨌ, ᨄᨛᨅᨘ ᨉᨙᨔᨕᨗ, ᨄᨑᨚᨉᨘ, ᨄᨑᨚᨐᨙ ᨊᨛᨊᨗᨕ ᨕᨔᨗᨈᨙᨈᨘ ᨕᨔᨛᨒᨗ ᨊᨛᨊᨗᨕ ᨆᨕᨗᨊᨚᨄᨔᨗ, ᨔᨛᨅᨁᨕᨗ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨛᨔᨚᨕᨙ, ᨆᨉᨗᨕᨕᨗ ᨕᨈᨗᨈ ᨆᨄᨀᨗᨈᨀᨗ ᨔᨙᨉᨗ ᨄᨉᨙᨔᨕᨗ ᨄᨒᨗ ᨆᨒᨛᨅᨗ ᨔᨗᨒᨗᨊᨚ, ᨉᨙᨔᨕᨗᨊ ᨆᨅᨛᨊᨈᨘ ᨒᨒᨛᨈ ᨆᨑᨔᨕᨗ ᨒᨗᨊᨚᨕᨙ.

ᨓᨓᨌᨑ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨓᨓᨌᨑ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨅᨌᨕᨗ ᨓᨓᨌᨑ ᨊᨛᨊᨗᨕ ᨕᨔᨗᨅᨗᨌᨑᨛ ᨄᨒᨗ ᨅᨑᨘ ᨑᨗ ᨉᨙᨔᨕᨗ, ᨀᨑᨙᨕᨈᨗᨄᨗᨈ, ᨈᨙᨊᨚᨒᨚᨁᨗ ᨊᨛᨊᨗᨕ ᨕᨗᨊᨚᨄᨔᨗ ᨕᨊᨈᨑ ᨓᨈᨓ ᨉᨙᨔᨕᨗ ᨔᨗᨅᨓ ᨄᨉᨙᨔᨕᨗ, ᨕᨔᨗᨈᨙ ᨊᨛᨊᨗᨕ ᨄᨂᨚᨒ ᨆᨙᨑᨙ ᨆᨀᨔᨚᨑ ᨔᨗᨒᨗᨊᨚ. ᨄᨛᨒᨍᨑᨗ ᨆᨘᨄᨗ ᨒᨒᨛᨊ ᨄᨉᨙᨔᨕᨗ ᨊᨛᨊᨗᨕ ᨆᨙᨑᨙ ᨄᨈᨑᨗᨆ A' Design Award ᨆᨄᨚᨒᨙ ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨆᨄᨙᨔᨚᨊ.

ᨈᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨈᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award ᨆᨄᨀᨗᨈ ᨈᨗ ᨉᨙᨔᨕᨗ ᨆᨅᨙᨉ ᨌᨗᨑᨗᨊ, ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨆᨕᨗᨊᨚᨄᨔᨗ ᨊᨛᨊᨗᨕ ᨆᨀᨑᨙᨕᨈᨗ ᨔᨛᨅᨁᨕᨗ ᨈᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨗᨈᨕᨗ ᨄᨑᨚᨐᨙ ᨕᨔᨗᨈᨙᨈᨘ, ᨉᨙᨔᨕᨗ ᨆᨉᨙᨌᨙ, ᨆᨚᨉᨙ, ᨉᨙᨔᨕᨗ ᨁᨑᨄᨗ ᨊᨛᨊᨗᨕ ᨔᨛᨈᨛᨑᨈᨙᨁᨗ ᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨕᨔᨛᨒᨗ ᨊᨛᨊᨗᨕ ᨆᨀᨑᨙᨕᨈᨗ, ᨕᨔᨛᨒᨙᨊ ᨈᨗ ᨉᨙᨔᨕᨗ ᨆᨒᨛᨅᨗ ᨔᨗᨒᨗᨊᨚ.

ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨀᨗᨈ ᨄᨑᨚᨐᨙ ᨉᨙᨔᨕᨗ ᨕᨗᨔᨛᨈᨗᨆᨙᨓ ᨆᨄᨀᨗᨈ ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗ ᨔᨛᨅᨁᨕᨗ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨛᨔᨚᨕᨙ, ᨆᨗᨊᨔ ᨆᨉᨗᨕᨕᨗ ᨕᨈᨗᨈ ᨆᨄᨀᨗᨈ ᨉᨙᨔᨕᨗ ᨆᨒᨛᨅᨗ ᨄᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨆᨄᨚᨒᨙ ᨄᨘᨒᨙ ᨆᨉᨙᨌᨙ ᨔᨅ ᨕᨒᨛᨅᨗᨑᨛᨊ ᨉᨙᨔᨕᨗᨊ.

ᨒᨙᨁᨙᨉ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨒᨙᨁᨙᨉ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨑᨗᨄᨗᨒᨗ ᨑᨗ A' Design Award & Competition, ᨒᨙᨁᨙᨉ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨆᨄᨀᨗᨈ ᨄᨉᨙᨔᨕᨗ ᨒᨙᨁᨙᨉ ᨆᨄᨛᨍᨍᨗ ᨒᨗᨊᨚᨈ ᨒᨛᨅᨗ ᨆᨉᨙᨌᨙ ᨔᨗᨅᨓ ᨄᨑᨚᨉᨘ ᨊᨛᨊᨗᨕ ᨄᨑᨚᨐᨙ ᨆᨒᨛᨅᨗ, ᨆᨄᨚᨒᨙ ᨕᨘᨈᨘ ᨊᨛᨊᨗᨕ ᨆᨄᨆᨍᨘ ᨆᨔᨑᨀ. ᨕᨗᨈᨕᨗ ᨄᨚᨈᨚᨄᨚᨒᨗᨕᨚ ᨉᨙᨔᨕᨗ ᨑᨗ ᨄᨉᨙᨔᨕᨗ ᨈᨗᨀᨛ ᨒᨗᨊᨚ, ᨕᨔᨗᨈᨙ ᨆᨀᨔᨚᨑ ᨊᨛᨊᨗᨕ ᨄᨛᨅᨘ ᨕᨗᨊᨚᨄᨔᨗ.

ᨔᨚᨑᨚᨈ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨔᨚᨑᨚᨈ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨙᨑᨖᨈᨗᨀᨂᨗ ᨄᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨆᨒᨛᨅᨗ, ᨕᨔᨗᨈᨙ ᨆᨀᨔᨚᨑ, ᨄᨛᨆᨗᨇᨗ ᨆᨀᨑᨙᨕᨈᨗ ᨕᨈᨕᨘ ᨄᨛᨅᨘ ᨕᨗᨊᨚᨄᨔᨗ ᨔᨛᨅᨁᨕᨗ ᨔᨚᨑᨚᨈ ᨄᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨔᨛᨒᨙᨊ ᨑᨗᨄᨗᨒᨗ ᨆᨊᨘᨑᨘ ᨀᨘᨕᨒᨗᨈᨔᨊ ᨔᨛᨅᨁᨕᨗ ᨌᨚᨈᨚ ᨆᨒᨛᨅᨗ ᨑᨗ ᨉᨙᨔᨕᨗ ᨆᨉᨙᨌᨙ. ᨕᨗᨈᨕᨗ ᨄᨚᨈᨚᨄᨚᨒᨗᨕᨚ ᨉᨙᨔᨕᨗ ᨆᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ.

ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨀᨗᨈ ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨆᨗᨊᨔ ᨆᨕᨗᨊᨚᨄᨔᨗ ᨕᨈᨕᨘ ᨀᨚᨔᨙ ᨆᨀᨑᨙᨕᨈᨗ, ᨆᨄᨀᨗᨈ ᨄᨗᨀᨗᨑᨛ ᨕᨔᨛᨒᨗ ᨊᨛᨊᨗᨕ ᨄᨛᨒᨛᨔᨙ ᨆᨘᨒᨗᨕᨙ ᨑᨗᨄᨀᨙ, ᨔᨛᨅᨁᨕᨗ ᨕᨗᨉᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨕᨗᨈᨕᨗ ᨀᨚᨔᨙ ᨆᨄᨙᨔᨚᨊ ᨄᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ, ᨒᨒᨛ ᨄᨗᨀᨗᨑᨛ ᨅᨑᨘ ᨊᨛᨊᨗᨕ ᨄᨕᨗᨈ ᨆᨄᨛᨔᨘ ᨕᨗᨔᨛᨄᨗᨑᨔᨗ ᨄᨚᨒᨙ ᨑᨗ ᨔᨗᨊᨗᨊ ᨒᨗᨊᨚ.

ᨆᨙᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨆᨙᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨄᨀᨗᨈ ᨆᨙᨑᨙ ᨆᨒᨛᨅᨗ ᨆᨕᨘᨈᨆᨀᨂᨗ ᨉᨙᨔᨕᨗ ᨔᨛᨅᨁᨕᨗ ᨆᨙᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ. ᨑᨗᨕᨗᨈᨕᨗ ᨕᨗᨉᨙᨈᨗᨈ, ᨄᨕᨗᨈ ᨆᨀᨑᨙᨕᨈᨗ, ᨄᨑᨚᨉᨘ ᨊᨛᨊᨗᨕ ᨄᨑᨚᨐᨙ ᨄᨛᨑᨘᨔᨖᨕ ᨄᨚᨒᨙ ᨑᨗ ᨄᨛᨑᨘᨔᨖᨕ ᨊᨛᨊᨗᨕ ᨒᨙᨅᨁ ᨆᨕᨗᨊᨚᨄᨔᨗ. ᨔᨄᨕᨗ ᨆᨙᨑᨙ ᨄᨈᨑᨗᨆ ᨄᨄᨀᨒᨛᨅᨗ ᨊᨛᨊᨗᨕ ᨉᨙᨔᨕᨗᨊ ᨆᨒᨛᨅᨗ.

ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ

ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ ᨈᨗᨕ ᨕᨛᨔᨚ A' Design Award & Competition ᨆᨕᨗᨈᨕᨗ ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨔᨛᨒᨗ ᨔᨛᨅᨁᨕᨗ ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨕᨛᨔᨚᨕᨙ, ᨆᨄᨀᨗᨈ ᨁᨐ ᨆᨘᨒᨕᨗ ᨆᨈᨘᨕᨙ, ᨕᨌᨀᨙᨑᨛ ᨆᨕᨘᨅᨕᨙ ᨊᨛᨊᨗᨕ ᨕᨑ ᨅᨑᨘ ᨀᨑᨙᨕᨈᨗᨄᨗᨈ ᨑᨗ ᨕᨔᨗᨈᨙᨈᨘ, ᨆᨚᨉᨙ, ᨔᨛᨊᨗ, ᨁᨑᨄᨗ, ᨄᨑᨚᨉᨘ ᨊᨛᨊᨗᨕ ᨅᨗᨉ ᨆᨒᨕᨗᨊᨙ. ᨔᨄᨕᨗ ᨈᨛᨑᨙ ᨉᨙᨔᨕᨗ ᨄᨒᨗ ᨅᨑᨘ ᨕᨛᨔᨚᨕᨙ.

ᨑᨗᨔᨚᨀᨚ

ᨔᨉᨗᨕᨊᨀᨗ ᨑᨗᨄᨀᨒᨛᨅᨗ ᨔᨗᨒᨗᨊᨚ?

ᨕᨍᨘᨀᨂᨗ ᨉᨙᨔᨕᨗᨈ ᨑᨗ A' Design Awards ᨕᨛᨔᨚᨕᨙ ᨊᨛᨊᨗᨕ ᨆᨒᨕᨗ ᨕᨚᨊᨑᨚᨕᨈ ᨔᨗᨅᨓ ᨉᨙᨔᨕᨗ ᨄᨒᨗ ᨆᨉᨙᨌᨙ ᨔᨗᨒᨗᨊᨚ ᨑᨗ Graphic Design Winners.

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