Umano Brand Identity
Ruis Vargas
Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Umano Brand Identity na Ruis Vargas Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars.
Mea lanakila i ka makana A' Design Award
He mea lanakila i mahalo ʻia ʻo Umano Brand Identity, na Ruis Vargas, ma ka hoʻokūkū A' Makana Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke. Ua lanakila ka hoʻolālā Umano Brand Identity i ka makana A' Design Award i ka makahiki 2021, a ke hōʻike ʻia nei ma Graphic Design Winners me nā hoʻolālā kūikawā loa ʻē aʻe. E ʻike pono i nā kikoʻī o ka hana, e ʻike i nā hana ʻē aʻe na Ruis Vargas, a e ʻike i ke kumu e kū aʻe ai ka hoʻolālā Umano Brand Identity ma waena o nā hoa hoʻokūkū.
No ka hoʻolālā Umano
Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Umano Brand Identity na Ruis Vargas Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars. Ua lanakila ka hoʻolālā Umano i ka A' Design Award ma ka pae Hao, he hanohano i mahalo nui ʻia o ka A' Design Award & Competition. Hōʻike nā hoʻolālā pae Hao i nā manaʻo paʻa a me ka hoʻolālā ʻoihana, a ua koho ʻia e kekahi papa loiloi nui no ka hoʻopuka ʻana ma waena o nā hana i lanakila i ka makana, ma hope o ka loiloi kālaiʻike kaulike, kūpono i nā loina, hoʻokumu ʻia ma ka maikaʻi o ka hana a kūʻokoʻa, kahi i koho pāloka ʻia ai nā hana i komo ma o ka loiloi a nā hoa loea me ka ʻike ʻole i ka mea nāna ka hana, e like me nā ana loiloi i hoʻoholo mua ʻia a loaʻa i ka lehulehu.
Nā hoʻolālā hou aku na Ruis Vargas
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Hoʻolālā kūlana kiʻekiʻe o ka lā
Mea Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award i kekahi mea hoʻolālā akamai loa nāna e haku i nā hoʻolālā, nā huahana, nā papahana a me nā hale kū hoʻokahi me ka hana hou, ma ke ʻano he Mea Hoʻolālā o ka Lā. I kēia lā, hauʻoli mākou i ka hoʻolauna ʻana aku iā ʻoe i kekahi o nā mea hoʻolālā maikaʻi loa o ka honua, nona nā hoʻolālā e hoʻokalakupua nei i ko kākou ʻike ʻana i ke ao.
Nīnauele Hoʻolālā o ka Lā E heluhelu i nā nīnauele a me nā kūkākūkā hou loa no ka hoʻolālā, ka noʻonoʻo haku, ka ʻenehana a me ka hana hou ma waena o nā mea kākau nūhou hoʻolālā a me nā mea hoʻolālā kaulana o ka honua, nā mea hoʻolālā hale a me nā luna inoa kālepa. E aʻo i ke ʻano e hoʻokō ai nā mea hoʻolālā a me nā inoa kālepa i lanakila i ka A' Design Award i ka hoʻolālā kūlana kiʻekiʻe loa.
Hui Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award i kekahi hui hoʻolālā kūikawā i lanakila i ka makana, piha i ka hana hou a me ka noʻonoʻo haku, ma ke ʻano he Hui Hoʻolālā o ka Lā. E ʻike i nā papahana kū hoʻokahi a piha i ka noʻonoʻo haku ma ka hoʻolālā hale, ka hoʻolālā maikaʻi, ka hoʻolālā lole, ka hoʻolālā kiʻi a me ke kālaimanaʻo hoʻolālā, na nā hui hoʻolālā alakaʻi a puni ka honua.
Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi papahana hoʻolālā kūikawā e hōʻike ana i ka maikaʻi loa o ka hoʻolālā ma ke ʻano he Hoʻolālā o ka Lā. I kēia lā, hauʻoli nui mākou i ka hōʻike ʻana i kekahi hoʻolālā kūlana kiʻekiʻe i lanakila i ka makana, e hoʻololi ana i ke ao no ka maikaʻi ma o kona kūlana hoʻolālā kiʻekiʻe.
Loaeʻa Hoʻolālā o ka Lā Koho ʻia e ka A' Design Award & Competition, hoʻohanohano ka Loaeʻa Hoʻolālā o ka Lā i nā mea hoʻolālā kaulana loa nāna e hoʻomaikaʻi i ko kākou ao me nā huahana a me nā papahana kūlana kiʻekiʻe e pono ai a e holomua ai ke kaiāulu. E mākaʻikaʻi i nā waihona hana a nā mea hoʻolālā kūlana honua, nā mea hoʻolālā hale kaulana a me nā mea haku hana hou.
Hoʻohanohano Mea Hoʻolālā o ka Lā I kēlā me kēia lā, hoʻohanohano ka A' Design Award & Competition i kekahi mea hoʻolālā kūikawā loa, mea hoʻolālā hale kaulana, alakaʻi noʻonoʻo haku a i ʻole mea haku hana hou, nona nā hana i koho ʻia ma muli o ko lākou maikaʻi he laʻana kūlana kiʻekiʻe o ka hoʻolālā maikaʻi, ma ka Hoʻohanohano Mea Hoʻolālā o ka Lā. E mākaʻikaʻi i nā waihona hoʻolālā i lanakila i ka makana.
Manaʻo Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi manaʻo hoʻolālā hou loa a i ʻole manaʻo haku e hōʻike ana i ka noʻonoʻo kū hoʻokahi a me nā hāʻina kūpono e hoʻohana ʻia, ma ke ʻano he Manaʻo Hoʻolālā o ka Lā. E ʻike i nā manaʻo kumu kupaianaha i lanakila i ka makana, nā ala hana hou a me nā hihiʻo hoʻoulu manaʻo mai nā wahi a puni ka honua.
Inoa Kālepa Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi inoa kālepa hanohano i alakaʻi ʻia e ka hoʻolālā, ma ke ʻano he Inoa Kālepa Hoʻolālā o ka Lā, me ka ʻimi ʻana i ke ʻano kū hoʻokahi, ka hihiʻo noʻonoʻo haku, nā huahana a me nā papahana ʻoihana o nā ʻoihana a me nā hui hana hou. E ʻike i nā inoa kālepa i lanakila i ka makana a me kā lākou mau hoʻolālā kupaianaha.
Au Hoʻolālā o ka Lā I kēlā me kēia lā, ʻimi ka A' Design Award & Competition i kekahi au hoʻolālā kū hoʻokahi, me ka hōʻike ʻana i nā kaila e puka mai nei, nā manaʻo nani e loli nei a me nā ala noʻonoʻo haku hou ma ka hoʻolālā hale, ka hoʻolālā lole, ka noʻeau, nā kiʻi, nā huahana a me nā mea hou aku, ma ke ʻano he Au Hoʻolālā o ka Lā. E ʻike i nā au hoʻolālā hou loa i kēia lā.
He hoʻolālā maikaʻi kāu?
E hoʻokomo i kāu hoʻolālā i ka A' Design Awards, e loaʻa kahi ma Graphic Design Winners a e ʻike ʻia a puni ka honua.
Waiho i kāu hoʻolālā