Beat Coffee Re-Brand
Paul Meeuwsen
Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Beat Coffee Re-Brand na Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand.
Mea lanakila i ka makana A' Design Award Keleawe
He mea lanakila ʻo Beat Coffee Re-Brand, na Paul Meeuwsen, ma ka hoʻokūkū A' Makana Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke. Ua lanakila ka hoʻolālā Beat Coffee Re-Brand i ka makana A' Design Award Keleawe i ka makahiki 2021, a ke hōʻike ʻia nei ma Graphic Design Winners me nā hoʻolālā kūikawā loa ʻē aʻe. E nānā i nā kikoʻī o ka papahana, e ʻike i nā hana ʻē aʻe na Paul Meeuwsen, a e ʻike i ke kumu e ʻokoʻa ai ka hoʻolālā Beat Coffee Re-Brand mai nā hoa hoʻokūkū.
No ka hoʻolālā Beat Coffee
Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Beat Coffee Re-Brand na Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand. Ua lanakila ka hoʻolālā Beat Coffee i ka makana A' Design Award Keleawe, he pae hanohano i mahalo ʻia o ka A' Design Award & Competition. Hoʻohui nā hana o ka makana A' Design Award Keleawe i nā manaʻo hou me nā hoʻolālā i hana ʻia me ke akamai, a ua koho ʻia e kekahi papa loiloi nui he mau hana waiwai ma ko lākou mau māhele ponoʻī, ma hope o ka loiloi kālaiʻike kaulike, kūpono i nā loina, hoʻokumu ʻia ma ka maikaʻi o ka hana a hoʻokae ʻole, kahi i koho pāloka ʻia ai nā hana i komo ma o ka loiloi a nā hoa loea me ka ʻike ʻole i ka mea nāna ka hana, e like me nā ana loiloi i hoʻoholo mua ʻia a loaʻa i ka lehulehu.
Nā hana hou aku ma ka māhele Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke
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Hoʻolālā kūlana kiʻekiʻe o ka lā
Mea Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award i kekahi mea hoʻolālā akamai loa nāna e haku i nā hoʻolālā, nā huahana, nā papahana a me nā hale kū hoʻokahi me ka hana hou, ma ke ʻano he Mea Hoʻolālā o ka Lā. I kēia lā, hauʻoli mākou i ka hoʻolauna ʻana aku iā ʻoe i kekahi o nā mea hoʻolālā maikaʻi loa o ka honua, nona nā hoʻolālā e hoʻokalakupua nei i ko kākou ʻike ʻana i ke ao.
Nīnauele Hoʻolālā o ka Lā E heluhelu i nā nīnauele a me nā kūkākūkā hou loa no ka hoʻolālā, ka noʻonoʻo haku, ka ʻenehana a me ka hana hou ma waena o nā mea kākau nūhou hoʻolālā a me nā mea hoʻolālā kaulana o ka honua, nā mea hoʻolālā hale a me nā luna inoa kālepa. E aʻo i ke ʻano e hoʻokō ai nā mea hoʻolālā a me nā inoa kālepa i lanakila i ka A' Design Award i ka hoʻolālā kūlana kiʻekiʻe loa.
Hui Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award i kekahi hui hoʻolālā kūikawā i lanakila i ka makana, piha i ka hana hou a me ka noʻonoʻo haku, ma ke ʻano he Hui Hoʻolālā o ka Lā. E ʻike i nā papahana kū hoʻokahi a piha i ka noʻonoʻo haku ma ka hoʻolālā hale, ka hoʻolālā maikaʻi, ka hoʻolālā lole, ka hoʻolālā kiʻi a me ke kālaimanaʻo hoʻolālā, na nā hui hoʻolālā alakaʻi a puni ka honua.
Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi papahana hoʻolālā kūikawā e hōʻike ana i ka maikaʻi loa o ka hoʻolālā ma ke ʻano he Hoʻolālā o ka Lā. I kēia lā, hauʻoli nui mākou i ka hōʻike ʻana i kekahi hoʻolālā kūlana kiʻekiʻe i lanakila i ka makana, e hoʻololi ana i ke ao no ka maikaʻi ma o kona kūlana hoʻolālā kiʻekiʻe.
Loaeʻa Hoʻolālā o ka Lā Koho ʻia e ka A' Design Award & Competition, hoʻohanohano ka Loaeʻa Hoʻolālā o ka Lā i nā mea hoʻolālā kaulana loa nāna e hoʻomaikaʻi i ko kākou ao me nā huahana a me nā papahana kūlana kiʻekiʻe e pono ai a e holomua ai ke kaiāulu. E mākaʻikaʻi i nā waihona hana a nā mea hoʻolālā kūlana honua, nā mea hoʻolālā hale kaulana a me nā mea haku hana hou.
Hoʻohanohano Mea Hoʻolālā o ka Lā I kēlā me kēia lā, hoʻohanohano ka A' Design Award & Competition i kekahi mea hoʻolālā kūikawā loa, mea hoʻolālā hale kaulana, alakaʻi noʻonoʻo haku a i ʻole mea haku hana hou, nona nā hana i koho ʻia ma muli o ko lākou maikaʻi he laʻana kūlana kiʻekiʻe o ka hoʻolālā maikaʻi, ma ka Hoʻohanohano Mea Hoʻolālā o ka Lā. E mākaʻikaʻi i nā waihona hoʻolālā i lanakila i ka makana.
Manaʻo Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi manaʻo hoʻolālā hou loa a i ʻole manaʻo haku e hōʻike ana i ka noʻonoʻo kū hoʻokahi a me nā hāʻina kūpono e hoʻohana ʻia, ma ke ʻano he Manaʻo Hoʻolālā o ka Lā. E ʻike i nā manaʻo kumu kupaianaha i lanakila i ka makana, nā ala hana hou a me nā hihiʻo hoʻoulu manaʻo mai nā wahi a puni ka honua.
Inoa Kālepa Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi inoa kālepa hanohano i alakaʻi ʻia e ka hoʻolālā, ma ke ʻano he Inoa Kālepa Hoʻolālā o ka Lā, me ka ʻimi ʻana i ke ʻano kū hoʻokahi, ka hihiʻo noʻonoʻo haku, nā huahana a me nā papahana ʻoihana o nā ʻoihana a me nā hui hana hou. E ʻike i nā inoa kālepa i lanakila i ka makana a me kā lākou mau hoʻolālā kupaianaha.
Au Hoʻolālā o ka Lā I kēlā me kēia lā, ʻimi ka A' Design Award & Competition i kekahi au hoʻolālā kū hoʻokahi, me ka hōʻike ʻana i nā kaila e puka mai nei, nā manaʻo nani e loli nei a me nā ala noʻonoʻo haku hou ma ka hoʻolālā hale, ka hoʻolālā lole, ka noʻeau, nā kiʻi, nā huahana a me nā mea hou aku, ma ke ʻano he Au Hoʻolālā o ka Lā. E ʻike i nā au hoʻolālā hou loa i kēia lā.
Mākaukau no ka hanohano puni honua?
E koho i kāu hoʻolālā no ka A' Design Awards i kēia lā a e loaʻa kou wahi ma waena o nā hoʻolālā maikaʻi loa o ka honua ma Graphic Design Winners.
Koho i kēia manawa