Beat Coffee Re-Brand
Paul Meeuwsen
Shuyu Kamay Beat Coffee Re-Brand ruwaq: Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand.
Premiota llalliq: Bronce A' Design Award
Beat Coffee Re-Brand nisqa diseño, ruwaqnin Paul Meeuwsen, kay premiopa llalliqnin kachkan: A' Shuyu, Rikchachiy, Rikuchiy Willachiy Kamay Yupaychay. Beat Coffee Re-Brand nisqaqa 2021 watapi kay premiota chaskirqan: Bronce A' Design Award, hinaspa Graphic Design Winners nisqapi huk sapaq diseñokunawan kuska rikuchisqa kachkan. Proyectopa sut’inchayninkunata qhawariy, kay ruwaqpa huk llamk’ayninkunatapas riqsiy: Paul Meeuwsen, hinaspa kay diseñopa imarayku hukkunamanta sapaq kayninta yachay: Beat Coffee Re-Brand.
Kay diseñomanta: Beat Coffee
Shuyu Kamay Beat Coffee Re-Brand ruwaq: Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand. Beat Coffee nisqa diseñoqa kay premiota chaskirqan: Bronce A' Design Award, A' Design Award & Competition nisqapi respetasqa riqsichiy. Bronce A' Design Award nisqa premiota chaskiq llamk’aykunaqa musuq yuyaykunata allin yachaywan rurasqa diseñokunawan huñunku; hatun juradom llalliqkunata akllan, sapa t’aqapi chaninniyuq llamk’aykuna kasqankurayku. Chanin, allin ruray kamachiykunaman hina, llamk’aypa allin kayninman sayasqa hinaspa mana sayapakuspa yachaywan qhawapasqam kanku; haywarisqa llamk’aykuna masinkunaq sutinkunata mana riqsispa qhawapayninman sayakuspa akllasqa kanku, ñawpaqmantaraq takyachisqa hinaspa llapanpaq kichasqa chaninchay tupukunawan.
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Kunan P’unchawpa Ancha Allin Diseñon
Kunan P’unchawpa Diseño Ruwaq Sapa p’unchaw A' Design Award nisqaqa kikinmanta paqarichisqa hinaspa musuqyachiq diseñokunata, rurasqakunata, proyectokunata hinaspa wasichayta kamaq ancha yachaysapa diseño ruwaqta Kunan P’unchawpa Diseño Ruwaq hinata rikuchin. Kunanqa kusisqam pachantinpa aswan allin diseño ruwaqninkunamanta hukninta riqsichiyku; diseñonkunaqa imayna pachata kawsasqanchikta tikran.
Kunan P’unchawpa Diseño Rimanakuy Diseñomanta willakuqkunawan hinaspa pachantinpi riqsisqa diseño ruwaqkunawan, wasi kamachiqkunawan, marca kamachiqkunawan rurasqa qhipa tapunakuykunata hinaspa rimanakuykunata ñawinchay, diseño, kamay atiy, tecnología hinaspa musuqyachiymanta. A' Design Award premiota llalliq diseño ruwaqkuna hinaspa marcakuna imayna ancha allin diseñota rurasqankuta yachay.
Kunan P’unchawpa Diseño Huñun Sapa p’unchaw A' Design Award nisqaqa huk sapaq, premiasqa, musuqyachiq hinaspa kamay atiyniyuq diseño huñuta Kunan P’unchawpa Diseño Huñun hinata rikuchin. Pachantinpa aswan allin diseño huñunkunaq kikinmanta paqarichisqa hinaspa ancha kamay atiyniyuq wasichay, allin diseño, p’acha diseño, siq’isqa diseño hinaspa diseño ñan wakichiy proyectonkunata riqsiy.
Kunan P’unchawpa Diseño Sapa p’unchaw A' Design Award & Competition nisqaqa diseñopa ancha allin kayninta rikuchiq sapaq proyectota Kunan P’unchawpa Diseño hinata rikuchin. Kunanqa kusisqam huk ancha allin premiasqa diseñota rikuchiyku; diseñonpa sumaq kayninwan allin tikrayta paqarichin.
Kunan P’unchawpa Yupaychasqa Diseño Ruwaq A' Design Award & Competition nisqapa akllasqan, Kunan P’unchawpa Yupaychasqa Diseño Ruwaq nisqaqa hatun yupaychayniyuq diseño ruwaqkunata riqsichin; ancha allin rurasqankunawan hinaspa proyectonkunawan pachanchikta allinyachinku, llaqtakunata yanapaspa hinaspa ñawpaqman apaspa. Pachantinpi riqsisqa diseño ruwaqkunaq, ancha riqsisqa wasi kamachiqkunaq hinaspa musuqyachiqkunaq diseño llamk’ay huñunkunata qhawariy.
Kunan P’unchawpa Qhawarichisqa Diseño Ruwaq Sapa p’unchaw A' Design Award & Competition nisqaqa huk chiqap sapaq diseño ruwaqta, ancha riqsisqa wasi kamachiqta, kamay atiyniyuq pusaqta utaq musuqyachiqta Kunan P’unchawpa Qhawarichisqa Diseño Ruwaq hinata riqsichin. Llamk’ayninkunaqa allin kayninkuman hina akllasqa kanku, allin diseñopa ancha allin rikuchinankuna kasqankurayku. Premiasqa diseño llamk’ay huñunkunata qhawariy.
Kunan P’unchawpa Diseño Yuyay Sapa p’unchaw A' Design Award & Competition nisqaqa ancha musuqyachiq diseño yuyayta utaq kamay atiyniyuq umanchayta Kunan P’unchawpa Diseño Yuyay hinata rikuchin; kikinmanta paqarichisqa yuyayta hinaspa ruraypi yanapaq allichaykunata qhawarichin. Pachantinpim musphachiq premiasqa umanchaykunata, musuq ruray ñankunata hinaspa kallpachaq ñawpaq qhawaykunata riqsiy.
Kunan P’unchawpa Diseño Marca Sapa p’unchaw A' Design Award & Competition nisqaqa diseñota ñawpaqman apaq sapaq marcata Kunan P’unchawpa Diseño Marca hinata rikuchin. Musuqyachiq empresakunaq hinaspa kurumkunaq kikin kayninta, kamay atiyniyuq qhawariyninta, rurasqankunata hinaspa kurum proyectonkunata riqsichin. Premiasqa marcakunata hinaspa hatun diseñonkunata riqsiy.
Kunan P’unchawpa Diseño Puririynin Sapa p’unchaw A' Design Award & Competition nisqaqa kikinmanta paqarimuq diseño puririyta Kunan P’unchawpa Diseño Puririynin hinata qhawarin. Wasichaypi, p’acha diseñopi, artepi, siq’isqa diseñopi, rurasqakunapi hinaspa huk t’aqakunapi paqarimuq rikch’aykunata, tikrakuq sumaq kayta hinaspa kamay atiypa musuq ñanninkunata rikuchin. Kunan diseñopa qhipa puririyninkunata riqsiy.
Pachantinpi riqsichikunapaq wakichisqachu kachkanki?
Kunan diseñoykita A' Design Awards nisqaman llallinapaq qillqachiy hinaspa Graphic Design Winners nisqapi pachantinpa aswan allin diseñonkunawan kuska kachun.
Kunan Qillqachiy