Morph Food and Beverage Branding
Mars Design Consultants
Igishushanyo cy'Amashusho Morph Food and Beverage Branding cya Mars Design Consultants Morph is a branding program for a rooftop bar and restaurant in Hangzhou, China. The identity draws on Liangzhu, an ancient Chinese love story, and on the iridescent wings of the blue morpho butterfly. The logo joins the wing forms of the female and male butterfly into one symbol. A dark purple background suggests a starry night, while the wings show a transition of rainbow colours. A kaleidoscope-like butterfly pattern is the main graphic element. The pattern is applied to the menu, the matchbox, motion projections and a wall art sculpture.
Cyatsindiye igihembo A' Design Award ya Buronze
Igishushanyo Morph Food and Beverage Branding, cyahanzwe na Mars Design Consultants, ni kimwe mu byatsindiye kandi bihabwa agaciro gakomeye igihembo Igihembo cya A' cy'Igishushanyo cy'Amashusho, Ibishushanyo n'Itumanaho Rigaragara. Igishushanyo Morph Food and Beverage Branding cyatsindiye igihembo A' Design Award ya Buronze mu mwaka 2020 kandi kimurikwa ku rubuga Graphic Design Winners hamwe n'ibindi bishushanyo bidasanzwe. Menya umushinga mu buryo burambuye, mwihere ijisho ibindi bikorwa byakozwe na Mars Design Consultants kandi mumenye impamvu igishushanyo Morph Food and Beverage Branding kirusha ibyo gihanganye na byo.
Ibyerekeye igishushanyo Morph
Igishushanyo cy'Amashusho Morph Food and Beverage Branding cya Mars Design Consultants Morph is a branding program for a rooftop bar and restaurant in Hangzhou, China. The identity draws on Liangzhu, an ancient Chinese love story, and on the iridescent wings of the blue morpho butterfly. The logo joins the wing forms of the female and male butterfly into one symbol. A dark purple background suggests a starry night, while the wings show a transition of rainbow colours. A kaleidoscope-like butterfly pattern is the main graphic element. The pattern is applied to the menu, the matchbox, motion projections and a wall art sculpture. Igishushanyo Morph cyatsindiye igihembo A' Design Award ya Buronze, urwego rw'ishimwe rwubahwa muri A' Design Award & Competition. Ibikorwa byatsindiye igihembo A' Design Award ya Buronze bihuza ibitekerezo bishya n'udushya dukoranywe ubuhanga, kandi bitoranywa n'akanama kagari k'abakemurampaka nk'ibikorwa bikwiye kwitabwaho mu byiciro byabyo, nyuma y'isuzuma rishingiye ku bumenyi rikorwa mu mucyo, rikurikiza ubutabera, riha agaciro ubushobozi n'ireme kandi ryigenga, aho ibikorwa byatanzwe bitorwa hifashishijwe isuzuma rikorwa n'impuguke zitazi imyirondoro y'abitabiriye, hashingiwe ku bipimo byashyizweho mbere kandi byatangarijwe rubanda.
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Ubuhanga bw'Indashyikirwa mu Gushushanya bw'Umunsi
Umuhanga mu Gushushanya w'Umunsi Buri munsi, A' Design Award imurika umuhanga mu gushushanya ufite impano ikomeye, uhanga ibishushanyo, ibicuruzwa, imishinga n'inyubako by'umwimerere kandi birimo udushya, ikamugira Umuhanga mu Gushushanya w'Umunsi. Uyu munsi, twishimiye kubagezaho umwe mu bahanga bakomeye ku isi, ufite ibishushanyo bihindura uko tubona isi n'uko tuyibamo.
Ikiganiro ku Gushushanya cy'Umunsi Soma ibiganiro biheruka ku gushushanya, ubuhanzi, ikoranabuhanga no guhanga udushya, bihuza abanyamakuru bo mu rwego rwo gushushanya n'abahanga mu gushushanya, abubatsi n'abayobozi b'ibirango bazwi ku isi yose. Menya uko abahanga mu gushushanya n'ibirango byatsindiye A' Design Award bagera ku buhanga bw'indashyikirwa mu gushushanya.
Itsinda ry'Abahanga mu Gushushanya ry'Umunsi Buri munsi, A' Design Award imurika itsinda ryihariye ry'abahanga mu gushushanya ryatsindiye igihembo, rihanga udushya kandi rifite ubuhanzi, ikarigira Itsinda ry'Abahanga mu Gushushanya ry'Umunsi. Mwihere ijisho imishinga y'umwimerere n'ubuhanzi buhanitse mu bwubatsi, ibishushanyo byiza, imideli, ibishushanyo mbonera n'ingamba zo gushushanya, yakozwe n'amatsinda ya mbere ku isi.
Igishushanyo cy'Umunsi Buri munsi, A' Design Award & Competition imurika umushinga wihariye ugaragaza ubuhanga bw'indashyikirwa mu gushushanya ikawugira Igishushanyo cy'Umunsi. Uyu munsi, twishimiye cyane kubamurikira igishushanyo cy'indashyikirwa cyatsindiye igihembo, kigira uruhare rwiza mu buzima bitewe n'ubuhanga buhanitse cyakoranywe.
Igihangange mu Gushushanya cy'Umunsi Igihangange mu Gushushanya cy'Umunsi gitoranywa na A' Design Award & Competition, kikagaragaza abahanga b'ibirangirire batuma isi yacu irushaho kuba nziza binyuze mu bicuruzwa n'imishinga by'ireme rihanitse bigirira akamaro umuryango mugari bikanawuteza imbere. Reba ibyegeranyo by'ibikorwa by'abahanga mu gushushanya bo ku rwego rw'isi, abubatsi b'ibirangirire n'abahanga mu guhanga udushya.
Umuhanga Ugarukwaho w'Umunsi Buri munsi, A' Design Award & Competition yibanda ku muhanga mu gushushanya udasanzwe, umwubatsi w'ikirangirire, umuyobozi mu buhanzi cyangwa umuhanga mu guhanga udushya, ikamugira Umuhanga Ugarukwaho w'Umunsi. Ibikorwa bye biba byatoranyijwe hashingiwe ku bushobozi n'ireme nk'urugero rw'indashyikirwa rw'ibishushanyo byiza. Reba ibyegeranyo by'ibishushanyo byatsindiye ibihembo.
Igitekerezo cyo Gushushanya cy'Umunsi Buri munsi, A' Design Award & Competition imurika igitekerezo cyo gushushanya kirimo udushya duhanitse cyangwa igitekerezo cy'ubuhanzi kigaragaza imitekerereze y'umwimerere n'ibisubizo bifatika, ikakigira Igitekerezo cyo Gushushanya cy'Umunsi. Mwihere ijisho ibitekerezo bitangaje byatsindiye ibihembo, uburyo buhanga udushya n'icyerekezo gitera imbaraga biturutse ku isi hose.
Ikirango cy'Ibishushanyo cy'Umunsi Buri munsi, A' Design Award & Competition imurika ikirango cyihariye gishyira imbere ubuhanga bwo gushushanya, ikakigira Ikirango cy'Ibishushanyo cy'Umunsi. Igaruka ku mwihariko, icyerekezo cy'ubuhanzi, ibicuruzwa n'imishinga by'ibigo n'inzego bihanga udushya. Menya ibirango byatsindiye ibihembo n'ibishushanyo byabyo bikomeye.
Icyerekezo mu Gushushanya cy'Umunsi Buri munsi, A' Design Award & Competition isesengura icyerekezo cy'umwimerere mu gushushanya ikakigira Icyerekezo mu Gushushanya cy'Umunsi. Igaragaza imisusire igenda ivuka, impinduka mu myumvire y'ubwiza n'ibyerekezo bishya by'ubuhanzi mu bwubatsi, imideli, ubugeni, ibishushanyo mbonera, ibicuruzwa n'ibindi. Menya uyu munsi ibyerekezo bigezweho mu gushushanya.
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Reka isi ibone igikorwa cyanyu. Tanga igishushanyo cyanyu kugira ngo gisuzumwe mu bishobora kumurikwa ku rubuga Graphic Design Winners.
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