Beat Coffee Re-Brand
Paul Meeuwsen
Girafiki, Mifananidzo neKutaurirana kweMeso Beat Coffee Re-Brand na Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand.
Yakahwina A' Design Award yeBhuronzi
Dhizaini ye Beat Coffee Re-Brand na Paul Meeuwsen yakahwina mumakwikwi e Mubairo weA' weDhizaini yeGirafiki, Mifananidzo neKutaurirana kweMeso. Dhizaini ye Beat Coffee Re-Brand yakahwina A' Design Award yeBhuronzi muna 2021 uye inoratidzwa pa Graphic Design Winners pamwe nemamwe madhizaini akasarudzika. Ongororai zvakadzama nezvepurojekiti, onai mamwe mabasa a Paul Meeuwsen uye muone kuti dhizaini ye Beat Coffee Re-Brand inozvisiyanisa sei nemamwe mabasa ari kukwikwidza.
Nezve Beat Coffee
Girafiki, Mifananidzo neKutaurirana kweMeso Beat Coffee Re-Brand na Paul Meeuwsen Beat Coffee is a brand identity and packaging design for a coffee company. The rebrand began with market insights, competitor review and customer feedback, which shaped the brand strategy and positioning. The positioning is expressed through the line Serious Fun Coffee, which sets the tone of voice and connects fun, music and coffee. The voice of the company owner is used to bring the brand mark to life. The same idea is carried into the printed coffee bag, which animates through augmented reality. The aim is a clear, customer focused and playful brand. Dhizaini ye Beat Coffee yakahwina A' Design Award yeBhuronzi, chinhanho chinoremekedzwa cherukudzo mu A' Design Award & Competition. Mabasa anohwina A' Design Award yeBhuronzi anobatanidza mazano matsva pamwe neunyanzvi mukugadzira madhizaini, uye anosarudzwa nedare guru revatongi se mabasa ane ukoshi muzvikamu zvawo, mushure meongororo yezvidzidzo yakarurama, inotevedza tsika dzakanaka, yakavakirwa pakukodzera kwebasa uye isina rusaruro, umo mabasa akapinzwa anovhoterwa pachishandiswa ongororo inoitwa nedzimwe nyanzvi dzisingazivi mazita evagadziri, pachishandiswa zviyero zvekuongorora zvakatarwa kare uye zvinowanikwa kune veruzhinji.
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Unyanzvi hwepamusoro mudhizaini hwezuva
Mugadziri weZuva Zuva nezuva A' Design Award inoratidza mugadziri ane tarenda guru anogadzira madhizaini, zvigadzirwa, mapurojekiti nezvivakwa zvitsva zvine pfungwa dzake pachake, seMugadziri weZuva. Nhasi, tinofara kukuratidzai mumwe wevagadziri vepamusoro-soro pasi rose, ane madhizaini anoumba maonero nemararamiro edu munyika.
Hurukuro yeDhizaini yeZuva Verengai hurukuro itsva pamusoro pedhizaini, kusika, tekinoroji nekuvandudza pakati pevatori venhau dzedhizaini nevagadziri, vagadziri vezvivakwa nevatungamiriri vemhando vane mukurumbira pasi rose. Zivai kuti vagadziri nemhando dzakahwina A' Design Award vanounza sei unyanzvi hwakasarudzika mudhizaini.
Chikwata cheDhizaini cheZuva Zuva nezuva A' Design Award inoratidza chikwata chedhizaini chakasarudzika, chakahwina mibairo uye chine unyanzvi hwekusika nekuvandudza, seChikwata cheDhizaini cheZuva. Ongororai mapurojekiti asati amboitwa uye ane unyanzvi hukuru mumagadzirirwo ezvivakwa, dhizaini yakanaka, fashoni, dhizaini yemifananidzo nehurongwa hwedhizaini, kubva kuzvikwata zvepamusoro pasi rose.
Dhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza purojekiti yedhizaini yakasarudzika inoratidza unyanzvi hwepamusoro seDhizaini yeZuva. Nhasi, tinofara zvikuru kuratidza dhizaini inoshamisa yakahwina mubairo, inounza shanduko yakanaka kuburikidza neunyanzvi hwayo hwepamusoro.
Shasha yeDhizaini yeZuva Shasha yeDhizaini yeZuva, inosarudzwa ne A' Design Award & Competition, inopa rukudzo kuvagadziri vane mukurumbira vanoita kuti nyika yedu ive nani kuburikidza nezvigadzirwa nemapurojekiti avo epamusoro anobatsira nekusimudzira vanhu. Ongororai miunganidzwa yemabasa evagadziri vepamusoro pasi rose, vagadziri vezvivakwa vane mukurumbira nevagadziri vanounza zvitsva.
Mugadziri Anotariswa weZuva Zuva nezuva A' Design Award & Competition inopa mukana wakasarudzika kumugadziri ane unyanzvi hunoshamisa, mugadziri wezvivakwa ane mukurumbira, mutungamiriri wezvekusika kana munhu anounza zvitsva, seMugadziri Anotariswa weZuva. Mabasa avo anosarudzwa nekukodzera kwawo semienzaniso inoshamisa yedhizaini yakanaka. Ongororai miunganidzwa yemadhizaini akahwina mibairo.
Pfungwa yeDhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza pfungwa yedhizaini ine unyanzvi hukuru hwekuvandudza kana zano rekusika rinoratidza kufunga kutsva nemhinduro dzinoshanda, sePfungwa yeDhizaini yeZuva. Ongororai pfungwa dzinoshamisa dzakahwina mibairo, nzira itsva dzekuita zvinhu nezviratidzo zveramangwana zvinokurudzira kubva pasi rose.
Mhando yeDhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza mhando yakasarudzika inokoshesa dhizaini seMhando yeDhizaini yeZuva, ichiongorora kuzivikanwa kwayo, chiono chayo chekusika, zvigadzirwa nemapurojekiti emakambani nemasangano anounza zvitsva. Zivai mhando dzakahwina mibairo nemadhizaini adzo makuru.
Maitiro eDhizaini eZuva Zuva nezuva A' Design Award & Competition inoongorora maitiro matsva edhizaini seMaitiro eDhizaini eZuva, ichiratidza zvitaera zviri kusimukira, maonero erunako ari kuchinja nenzira itsva dzekusika mumagadzirirwo ezvivakwa, fashoni, umhizha, mifananidzo, zvigadzirwa nezvimwe zvakawanda. Zivai maitiro matsva edhizaini nhasi.
Magadzirira kuwana rukudzo pasi rose here?
Domerai dhizaini yenyu nhasi mumakwikwi e A' Design Awards, muve pakati pemadhizaini akanakisisa pasi rose pa Graphic Design Winners.
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