Dona Vitamina Branding
Ruis Vargas
Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Dona Vitamina Branding ka Ruis Vargas Dona Vitamina is a brand identity project created for an existing juice brand. The logotype shows a cross-eyed Victorian lady sipping a juice, a humorous image of a woman who owns herself. To expand that idea, a series of illustrations of women of different ethnicities was drawn in a stencil style and paired with short, amusing phrases. The illustrations appear on menus, packaging, bags, postcards, stickers and a large handmade wall. Most printed items were produced by offset printing in CMYK colors, and the bags were silkscreened.
Mohloli oa A' Design Award ea Silevera
Dona Vitamina Branding, moralo oa Ruis Vargas, ke mosebetsi o hapileng khau ena: Moputso wa A' wa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono. Moralo oa Dona Vitamina Branding o hapile A' Design Award ea Silevera ka 2022 'me o hlahisoa ho Graphic Design Winners har'a meralo e meng e tsotehang. Hlahlobang lintlha tsa morero, fumanang mesebetsi e meng ea Ruis Vargas 'me le bone hore na ke hobane'ng ha moralo oa Dona Vitamina Branding o ipabola har'a e hlolisang.
Ka Dona Vitamina
Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Dona Vitamina Branding ka Ruis Vargas Dona Vitamina is a brand identity project created for an existing juice brand. The logotype shows a cross-eyed Victorian lady sipping a juice, a humorous image of a woman who owns herself. To expand that idea, a series of illustrations of women of different ethnicities was drawn in a stencil style and paired with short, amusing phrases. The illustrations appear on menus, packaging, bags, postcards, stickers and a large handmade wall. Most printed items were produced by offset printing in CMYK colors, and the bags were silkscreened. Dona Vitamina ke moralo o hapileng A' Design Award ea Silevera, e leng boemo bo ikhethang ba kananelo ho A' Design Award & Competition. Meralo e hapileng A' Design Award ea Silevera e kopanya boiqapelo le moralo oa boemo ba litsebi, 'me e khethoa ke lekhotla le leholo la baahloli e le mesebetsi ea boleng bo phahameng mekhahlelong ea eona, ka mor'a tlhahlobo ea borutehi e hlokang leeme, e latelang melao ea boitšoaro, e ipapisitseng le boleng le e ikemetseng, moo mesebetsi e khethiloeng e khethoang ka likhetho ho tsamaisoa mokhoa oa tlhahlobo ea litsebi e patang boitsebiso, ho sebelisoa litekanyetso tsa tlhahlobo tse behiloeng esale pele le tse fumanehang phatlalatsa.
Meralo e meng ea Ruis Vargas
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Bokhabane ba Moralo ba Letsatsi
Moqapi oa Letsatsi Letsatsi le leng le le leng A' Design Award e hlahisa moqapi ea nang le talenta e kholo, ea qapang meralo, lihlahisoa, merero le meaho ea pele e tlisang mekhoa e mecha, e le Moqapi oa Letsatsi. Kajeno, re thabela ho le tsebisa e mong oa baqapi ba hloahloa ka ho fetisisa lefatšeng, eo meralo ea hae e fetolang tsela eo re phelang lefatšeng ka eona.
Puisano ea Boqapi ea Letsatsi Balang lipuisano tsa morao-rao ka moralo, boiqapelo, thekenoloji le mekhoa e mecha pakeng tsa baqolotsi ba litaba tsa moralo le baqapi, baqapi ba meaho le batsamaisi ba mats'oao ba tummeng lefatšeng. Ithuteng kamoo baqapi le mats'oao ba hapileng A' Design Award ba fihlelang bokhabane bo ikhethang ba moralo.
Sehlopha sa Boqapi sa Letsatsi Letsatsi le leng le le leng A' Design Award e hlahisa sehlopha se ikhethang sa boqapi se hapileng likhau, se tlisang mekhoa e mecha ebile se tletse boiqapelo, e le Sehlopha sa Boqapi sa Letsatsi. Hlahlobang merero e nang le boiqapelo bo ikhethang mafapheng a boqapi ba meaho, moralo o motle, feshene, moralo oa litšoantšo le leano la moralo, e entsoeng ke lihlopha tsa boqapi tse hloahloa lefatšeng lohle.
Mohale oa Boqapi oa Letsatsi E khethiloeng ke A' Design Award & Competition, karolo ea Mohale oa Boqapi oa Letsatsi e totobatsa baqapi ba tummeng ba ntlafatsang lefatše la rona ka lihlahisoa le merero ea boleng bo phahameng e thusang sechaba le ho se ntšetsa pele. Hlahlobang lipokello tsa mesebetsi ea baqapi ba boemo ba lefatše, baqapi ba meaho ba tummeng le batlisi ba mekhoa e mecha.
Moqapi ea Totobalitsoeng oa Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e totobatsa moqapi ea ikhethang ka 'nete, moqapi oa meaho ea tummeng, moetapele oa boqapi kapa motlisi oa mekhoa e mecha, eo mesebetsi ea hae e khethiloeng ho latela boleng e le mohlala o ikhethang oa moralo o motle, karolong ea Moqapi ea Totobalitsoeng oa Letsatsi. Hlahlobang lipokello tsa meralo e hapileng likhau.
Mohopolo oa Moralo oa Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e hlahisa mohopolo oa moralo o tlisang mokhoa o mocha ka tsela e ikhethang kapa khopolo ea boqapi e bontšang monahano oa pele le litharollo tse sebetsang, e le Mohopolo oa Moralo oa Letsatsi. Hlahlobang likhopolo tse babatsehang tse hapileng likhau, mekhoa ea boiqapelo le lipono tse susumetsang ho tsoa lefatšeng lohle.
Lets'oao la Moralo la Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e hlahisa lets'oao le ikhethang le etelletsang moralo pele e le Lets'oao la Moralo la Letsatsi, e hlahloba boitsebahatso, pono ea boqapi, lihlahisoa le merero ea likhoebo le mekhatlo e tlisang mekhoa e mecha. Fumanang mats'oao a hapileng likhau le meralo ea 'ona e meholo.
Tloaelo ea Moralo ea Letsatsi Letsatsi le leng le le leng A' Design Award & Competition e hlahloba tloaelo ea pele ea moralo e le Tloaelo ea Moralo ea Letsatsi, e hlahisa litaele tse hlahang, maikutlo a fetohang ka botle le litsela tse ncha tsa boqapi mafapheng a meaho, feshene, bonono, litšoantšo, lihlahisoa le a mang. Fumanang mekhoa ea morao-rao ea moralo kajeno.
Le itokiselitse kananelo ea lefatše lohle?
Khethang moralo oa lona kajeno bakeng sa A' Design Awards 'me le nke sebaka sa lona har'a meralo e metle ka ho fetisisa lefatšeng ho Graphic Design Winners.
Khethang Hona Joale