Pure Green Visual Identity

Pure Green Visual Identity 由 Xinqi Liu 创作，是 A' 平面、插画与视觉传达设计奖 的广受认可的获奖作品。Pure Green Visual Identity 于 2020 荣获 A' Design Award，与其他卓越设计一同在 Graphic Design Winners 展示。深入了解项目细节，发现 Xinqi Liu 的其他作品，了解 Pure Green Visual Identity 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 Pure Green Visual Identity 由 Xinqi Liu Pure Green is a visual identity for a hotpot restaurant brand in Chongqing. The green color of fresh pepper hotpot is used as the brand color, in contrast with the red that is common in the local market. A character image named Mobee forms the central symbol of the identity. Mobee combines a positive circle and a negative cross element. Mahjong tiles replace the facial features to express independence, mystery and vitality. The brand symbols are applied across diverse forms and media, with the aim of bringing the brand closer to young consumers. Pure Green 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名项目进行投票。