Underforest: Select Brand Identity

Underforest: Select Brand Identity 由 SHAN MAI FOOD 创作，是 A' 平面、插画与视觉传达设计奖 的广受认可的获奖作品。Underforest: Select Brand Identity 于 2021 荣获 A' Design Award 银奖，与其他卓越设计一同在 Graphic Design Winners 展示。深入了解项目细节，发现 SHAN MAI FOOD 的其他作品，了解 Underforest: Select Brand Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Underforest: Select Brand Identity 由 SHAN MAI FOOD Underforest: Select is a brand identity created for products of the under-forest economy in Taiwan. The logo is formed by four forest-green triangles that represent the Chinese character for forest and express the idea of coexistence with woodland. Forest-green stands for natural resources, while matte gold stands for economic potential. The packaging uses simili paper for a texture close to wood and is finished with matte gold hot foil stamping. Image integration and shared packaging standards reduce material costs and support local foresters. Underforest: Select 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创新思维与先进的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对参赛作品进行投票。