CRCRTA Corporate Identity

CRCRTA Corporate Identity 由 Chen Zilong 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。CRCRTA Corporate Identity 于 2022 荣获 A' Design Award 铜奖，与其他非凡设计一同在 Graphic Design Winners 展示。探索项目详情，发现 Chen Zilong 的其他作品，了解 CRCRTA Corporate Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 CRCRTA Corporate Identity 由 Chen Zilong Crcrta is a corporate identity designed for the Chinese Research Centre for Radio and TV Art, a government department. The logo combines graphics and text. The colour scheme uses the three primary colours of television, red, green and blue. A camera symbol is formed by three geometric shapes. Two rectangles refer to filters and paper used in the radio and television industry. The triangle refers to a lens or a speaker. The letters CRCRTA pass through the graphic from left to right to express the idea of communication. The identity has no fixed size and can be scaled to suit different media. CRCRTA 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名作品进行投票。