Free Brand Identity

Free Brand Identity 由 Guangzhou Ruoyuchen Technology Co., Ltd. 创作，是 A' 平面、插画与视觉传达设计奖 的卓越获奖作品。Free Brand Identity 于 2022 荣获 A' Design Award，与其他出色设计一同在 Graphic Design Winners 展示。深入了解项目细节，发现 Guangzhou Ruoyuchen Technology Co., Ltd. 的其他作品，了解 Free Brand Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 Free Brand Identity 由 Guangzhou Ruoyuchen Technology Co., Ltd. Free is a brand identity created for a sanitary napkin brand. The logotype is refreshed with a slightly raised letter F, which conveys a young and optimistic attitude. The two letter e forms are drawn as one continuous brush stroke and linked together. This joined pair is extracted from the logo and used as an auxiliary graphic, applied to business cards, badges, document bags, express boxes and canvas bags. The dynamic line expresses freedom and self-expression. A visual specification system keeps the identity consistent and extensible across online and offline channels. Free 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名作品进行投票。