ZhenYue Logo and Brand Identity

ZhenYue Logo and Brand Identity 由 Guangzhou Cheung Ying Design Co., Ltd. 创作，是 A' 平面、插画与视觉传达设计奖 的获奖作品。ZhenYue Logo and Brand Identity 于 2022 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Graphic Design Winners 展示。探索项目详情，发现 Guangzhou Cheung Ying Design Co., Ltd. 的其他作品，了解 ZhenYue Logo and Brand Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 ZhenYue Logo and Brand Identity 由 Guangzhou Cheung Ying Design Co., Ltd. ZhenYue is a logo and brand identity created for a retailer of dried foods. The logo combines the form of a traditional bamboo drying sieve with a woven pattern. The letters of the brand name are interlaced and linked, so the arrangement resembles dried foods gathered in a sieve. Orange was selected as the brand color to express traditional craft and warmth. The identity is drawn in vector format and applied to retail packaging, sales outlets, online stores and advertising. Foil gold and screen printing are used on printed items. ZhenYue 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名项目进行投票。