Greeninful Rebranding

Greeninful Rebranding 由 Michelle Poon 创作，是 A' 平面、插画与视觉传达设计奖 的广受认可的获奖作品。Greeninful Rebranding 于 2022 荣获 A' Design Award，与其他卓越设计一同在 Graphic Design Winners 展示。深入了解项目细节，发现 Michelle Poon 的其他作品，了解 Greeninful Rebranding 为何能在众多参赛设计中脱颖而出。

平面、插画与视觉传达设计 Greeninful Rebranding 由 Michelle Poon Greeninful is a rebranding project for an eco friendly brand that supports a sustainable lifestyle. The brand connects people who care for the environment. The logo shows the face of the green community and reflects determination and curiosity. The visual identity uses bright colours, bold brush strokes and hand drawn elements that remain flexible in use. The images are selected to look approachable and community focused. The rebranding moves the brand from a trading platform to a community that raises public awareness of environmental protection. Greeninful 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、公正、择优且公正无私的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对参赛作品进行投票。