Westlake Impression Brand Image

Westlake Impression Brand Image 由 Chao Yang 创作，是 A' 平面、插画与视觉传达设计奖 的备受赞誉的获奖作品。Westlake Impression Brand Image 于 2023 荣获 A' Design Award，与其他非凡设计一同在 Graphic Design Winners 展示。探索项目详情，发现 Chao Yang 的其他作品，了解 Westlake Impression Brand Image 为何能在众多参赛设计中脱颖而出。

平面、插画与视觉传达设计 Westlake Impression Brand Image 由 Chao Yang Westlake Impression is a brand identity design created for a performing arts company in Hangzhou, China. The performance is staged on a square platform set about ten centimeters below the surface of the West Lake, with the lake itself as the background. The identity follows a decentralized method. No logo is placed at the center of visual recognition. Instead, a system of graphic groups forms the identity together. The square stage and a window for urban cultural promotion are the main visual concepts. The aim is to strengthen brand recognition. Westlake Impression 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对参赛作品进行投票。