C'est la vie Boutique Brand Identity

C'est la vie Boutique Brand Identity 由 WANG Fan 创作，是 A' 平面、插画与视觉传达设计奖 的获奖作品。C'est la vie Boutique Brand Identity 于 2024 荣获 A' Design Award，与其他卓越设计一同在 Graphic Design Winners 展示。探索项目详情，发现 WANG Fan 的其他作品，了解 C'est la vie Boutique Brand Identity 为何能在众多参赛设计中独树一帜。

平面、插画与视觉传达设计 C'est la vie Boutique Brand Identity 由 WANG Fan C'est La Vie Boutique is a brand identity created for a fashion store in Nanjing, China. The store gathers Chinese and Western fashion brands across many categories and styles, so the logo uses a mix-up lettering style to express that mixed range. The Nanjing sycamore tree, an iconic part of the city landscape, serves as the main supporting graphic. The same element was also shaped into a rotating sculpture installation, whose inverted mirror image reflects the changing city. The visual system moves from flat to spatial and from static to dynamic forms. C'est la vie Boutique 荣获 A' Design Award 铁奖，这是 A' Design Award & Competition 的一项备受推崇的荣誉。铁奖级别的设计展现出扎实的构思与专业的设计水准，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选入获奖作品并予以发布。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对提名作品进行投票。