Jalebi Times Brand Identity
Raageshwari Kandaswamy
平面設計 Jalebi Times Brand Identity 作者： Raageshwari Kandaswamy Jalebi is a brand identity for a contemporary ice cream brand. The ice cream flavors are based on traditional Indian sweets. The visual style refers to street hawkers who sell sweets and savories wrapped in newspaper. The logo is drawn from the letter J and from the swirl of a jalebi. Typography, color and contrast give the identity a familiar yet modern character. The identity is applied to cups, menu cards, bags and masks for a consistent look. The menu card is built in layers, and the front layer is a translucent sheet that expresses the mixing of cultures.
A' Design Award得獎作品
由Raageshwari Kandaswamy創作嘅Jalebi Times Brand Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受推崇嘅得獎作品。Jalebi Times Brand Identity喺2022榮獲A' Design Award，並同其他出眾設計一齊喺Graphic Design Winners展示。深入了解項目細節，發掘Raageshwari Kandaswamy嘅其他作品，了解Jalebi Times Brand Identity嘅設計點樣喺同場作品中脫穎而出。
關於Jalebi Times
平面設計 Jalebi Times Brand Identity 作者： Raageshwari Kandaswamy Jalebi is a brand identity for a contemporary ice cream brand. The ice cream flavors are based on traditional Indian sweets. The visual style refers to street hawkers who sell sweets and savories wrapped in newspaper. The logo is drawn from the letter J and from the swirl of a jalebi. Typography, color and contrast give the identity a familiar yet modern character. The identity is applied to cups, menu cards, bags and masks for a consistent look. The menu card is built in layers, and the front layer is a translucent sheet that expresses the mixing of cultures. Jalebi Times榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同獨立自主嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
