The Early Chapter Brand Identity
Allan Toh
平面設計 The Early Chapter Brand Identity 作者： Allan Toh The Early Chapter is a brand identity created for an early childhood activities clubhouse in Singapore. The clubhouse helps children develop an interest in Mandarin through immersive play. The logo is built from simple shapes in red, yellow and blue, stacked to resemble a small hut. The hut form represents the community that the clubhouse aims to build. The negative space between the shapes forms the Chinese character for Mandarin, showing the focus on the Chinese language. A half sun suggests an uplifting environment for young children.
A' Design Award得獎作品
由Allan Toh創作嘅The Early Chapter Brand Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。The Early Chapter Brand Identity喺2022榮獲A' Design Award，並同其他矚目設計一齊喺Graphic Design Winners展示。深入了解項目細節，發掘Allan Toh嘅其他作品，了解The Early Chapter Brand Identity嘅設計點樣喺同場作品中展現獨特之處。
關於The Early Chapter
平面設計 The Early Chapter Brand Identity 作者： Allan Toh The Early Chapter is a brand identity created for an early childhood activities clubhouse in Singapore. The clubhouse helps children develop an interest in Mandarin through immersive play. The logo is built from simple shapes in red, yellow and blue, stacked to resemble a small hut. The hut form represents the community that the clubhouse aims to build. The negative space between the shapes forms the Chinese character for Mandarin, showing the focus on the Chinese language. A half sun suggests an uplifting environment for young children. The Early Chapter榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、恪守道德、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；參賽作品均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
