ZhenYue Logo and Brand Identity
Guangzhou Cheung Ying Design Co., Ltd.
平面設計 ZhenYue Logo and Brand Identity 作者： Guangzhou Cheung Ying Design Co., Ltd. ZhenYue is a logo and brand identity created for a retailer of dried foods. The logo combines the form of a traditional bamboo drying sieve with a woven pattern. The letters of the brand name are interlaced and linked, so the arrangement resembles dried foods gathered in a sieve. Orange was selected as the brand color to express traditional craft and warmth. The identity is drawn in vector format and applied to retail packaging, sales outlets, online stores and advertising. Foil gold and screen printing are used on printed items.
A' Design Award 銅獎得獎作品
由Guangzhou Cheung Ying Design Co., Ltd.創作嘅ZhenYue Logo and Brand Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅得獎作品。ZhenYue Logo and Brand Identity喺2022榮獲A' Design Award 銅獎，並同其他卓越設計一齊喺Graphic Design Winners展示。探索項目詳情，發掘Guangzhou Cheung Ying Design Co., Ltd.嘅其他作品，了解ZhenYue Logo and Brand Identity嘅設計點樣喺同場作品中展現獨特之處。
關於ZhenYue
平面設計 ZhenYue Logo and Brand Identity 作者： Guangzhou Cheung Ying Design Co., Ltd. ZhenYue is a logo and brand identity created for a retailer of dried foods. The logo combines the form of a traditional bamboo drying sieve with a woven pattern. The letters of the brand name are interlaced and linked, so the arrangement resembles dried foods gathered in a sieve. Orange was selected as the brand color to express traditional craft and warmth. The identity is drawn in vector format and applied to retail packaging, sales outlets, online stores and advertising. Foil gold and screen printing are used on printed items. ZhenYue榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅設計結合，經過公平、恪守道德、擇優同獨立自主嘅學術評審後，由大型評審團選為各自類別嘅值得關注參賽作品；獲提名設計均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
