Scaling Inc Brand Identity
Yanming Chen
平面設計 Scaling Inc Brand Identity 作者： Yanming Chen Scaling Inc is a brand identity designed for a media company. The logo is a single matrix lattice formed by five hexagon shapes. The central hexagon represents the company and is highlighted within the lattice. The irregular hexagons give the mark a gear-like and bee-like appearance. The identity is applied to stationery sets, posters, wallpaper and bags for both online and offline campaigns. Vivid colors and simple geometric patterns were selected after focus group interviews and large-scale surveys. The design expresses efficiency, adaptability and growth.
A' Design Award得獎作品
由Yanming Chen創作嘅Scaling Inc Brand Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。Scaling Inc Brand Identity喺2023榮獲A' Design Award，並同其他矚目設計一齊喺Graphic Design Winners展示。探索項目詳情，發掘Yanming Chen嘅其他作品，了解Scaling Inc Brand Identity嘅設計點樣喺同場作品中盡顯優勢。
關於Scaling Inc
平面設計 Scaling Inc Brand Identity 作者： Yanming Chen Scaling Inc is a brand identity designed for a media company. The logo is a single matrix lattice formed by five hexagon shapes. The central hexagon represents the company and is highlighted within the lattice. The irregular hexagons give the mark a gear-like and bee-like appearance. The identity is applied to stationery sets, posters, wallpaper and bags for both online and offline campaigns. Vivid colors and simple geometric patterns were selected after focus group interviews and large-scale surveys. The design expresses efficiency, adaptability and growth. Scaling Inc榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名設計均依據預先訂立並公開嘅評審準則，經由匿名同行評審程序投票評選。
