It Is In Your Genes Dynamic Identity
Brand Bar Communications
平面設計 It Is In Your Genes Dynamic Identity 作者： Brand Bar Communications This brand identity was created for a genotyping service, by which predisposition to possible genetic diseases can be detected. Just like the DNA structure, the design concept was also built upon a system of codes, namely specially designed Morse codes representing the letters of alphabet. Any word can be visualized this way, turning a static logo into a dynamic identity. The logo, which is the name of the Client written by the codes, takes the double-helical structure shape of the DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
A' Design Award 銅獎得獎作品
由Brand Bar Communications創作嘅It Is In Your Genes Dynamic Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受推崇嘅得獎作品。It Is In Your Genes Dynamic Identity喺2023榮獲A' Design Award 銅獎，並同其他出眾設計一齊喺Graphic Design Winners展示。深入了解項目細節，發掘Brand Bar Communications嘅其他作品，了解It Is In Your Genes Dynamic Identity嘅設計點樣喺同場作品中展現獨特之處。
關於It Is In Your Genes
平面設計 It Is In Your Genes Dynamic Identity 作者： Brand Bar Communications This brand identity was created for a genotyping service, by which predisposition to possible genetic diseases can be detected. Just like the DNA structure, the design concept was also built upon a system of codes, namely specially designed Morse codes representing the letters of alphabet. Any word can be visualized this way, turning a static logo into a dynamic identity. The logo, which is the name of the Client written by the codes, takes the double-helical structure shape of the DNA. This is how the business of the Client is reflected both conceptually and visually in the identity. It Is In Your Genes榮獲A' Design Award 銅獎，係A' Design Award & Competition一項備受尊重嘅肯定。A' Design Award 銅獎得獎作品將嶄新嘅概念同成熟嘅創新實踐結合，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選為各自類別嘅富有價值參賽作品；參賽作品均依據預先訂立並公開嘅評審準則，透過匿名同行評審程序投票評選。
