Bitter Plus Sweet Corporate Identity
Liying Wang
平面設計 Bitter Plus Sweet Corporate Identity 作者： Liying Wang The Bitter plus Sweet corporate identity reimagines craft coffee aesthetics through a dual read monogram. Inspired by the duality of coffee, balancing strength and softness, the design merges a geometric heart with the brand initials. A structural B denotes bitter roasts, while an S conveys sweetness. Engineered on a strict mathematical grid, the scalable logo utilizes an organic palette of Espresso Brown and Sage Green. This approach subverts industrial cliches, engaging consumers with a rewarding hidden visual narrative.
A' Design Award得獎作品
由Liying Wang創作嘅Bitter Plus Sweet Corporate Identity，係A' 平面設計、插畫及視覺傳達設計獎嘅備受讚譽嘅得獎作品。Bitter Plus Sweet Corporate Identity喺2026榮獲A' Design Award，並同其他矚目設計一齊喺Graphic Design Winners展示。探索項目詳情，發掘Liying Wang嘅其他作品，了解Bitter Plus Sweet Corporate Identity嘅設計點樣喺同場作品中脫穎而出。
關於Bitter Plus Sweet
平面設計 Bitter Plus Sweet Corporate Identity 作者： Liying Wang The Bitter plus Sweet corporate identity reimagines craft coffee aesthetics through a dual read monogram. Inspired by the duality of coffee, balancing strength and softness, the design merges a geometric heart with the brand initials. A structural B denotes bitter roasts, while an S conveys sweetness. Engineered on a strict mathematical grid, the scalable logo utilizes an organic palette of Espresso Brown and Sage Green. This approach subverts industrial cliches, engaging consumers with a rewarding hidden visual narrative. Bitter Plus Sweet榮獲A' Design Award鐵獎級別嘅獎項，係A' Design Award & Competition一項備受推崇嘅肯定。鐵獎級別設計展現紮實構思同專業設計，經過公平、秉持公義、擇優同不偏不倚嘅學術評審後，由大型評審團選入得獎作品之列並予以刊載；獲提名設計均依據預先訂立並公開嘅評審準則，按照匿名同行評審程序投票評選。
