Umano Brand Identity
Ruis Vargas
Graphics, Illustration and Visual Communication Design Umano Brand Identity by Ruis Vargas Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars.
A' Design Award Winner
Umano Brand Identity by Ruis Vargas is an esteemed winner of the A' Graphics, Illustration and Visual Communication Design Award. Umano Brand Identity earned the A' Design Award in 2021 and is showcased on Graphic Design Winners among other exceptional designs. Explore the details of the project, discover other works by Ruis Vargas and see why Umano Brand Identity design stands out from its competition.
About Umano
Graphics, Illustration and Visual Communication Design Umano Brand Identity by Ruis Vargas Umano is a brand identity created for a hotel bar in Sao Paulo, Brazil. The identity draws on cultural anthropophagy, a literary concept that joins humor with the free reinterpretation of outside influences. The project includes a logotype, business cards on 300 gram offset paper, a menu, a bag, surface design and posters printed on 75 gram offset paper and glued to interior walls. Graphics and architecture combine to form visual narratives that reinterpret city sights and local poems. The aim is to move away from the formal tone of traditional hotel bars. Umano earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and independent academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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