PepsiCo Foundation Identity System

PepsiCo Foundation Identity System 由 Dennis Furniss 创作，是 A' 平面、插画与视觉传达设计奖 的备受赞誉的获奖作品。PepsiCo Foundation Identity System 于 2021 荣获 A' Design Award 银奖，与其他非凡设计一同在 Graphic Design Winners 展示。深入了解项目细节，发现 Dennis Furniss 的其他作品，了解 PepsiCo Foundation Identity System 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 PepsiCo Foundation Identity System 由 Dennis Furniss PepsiCo Foundation is an identity system created for a nonprofit organization that supports communities in Mexico and Latin America. The design replaces a corporate visual language with a more human one. Archetypal shapes represent the three main pillars of the foundation. In a modular system, these shapes combine and multiply to form patterns and textures. A geometric typeface, a vibrant color palette, a photography style and an illustration style complete the identity. The system is applied to a digital brand book and to event materials such as shirts, bags and hats. PepsiCo Foundation 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与专业的设计融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。