Morph Food and Beverage Branding

Morph Food and Beverage Branding 由 Mars Design Consultants 创作，是 A' 平面、插画与视觉传达设计奖 的备受赞誉的获奖作品。Morph Food and Beverage Branding 于 2020 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Graphic Design Winners 展示。深入了解项目细节，发现 Mars Design Consultants 的其他作品，了解 Morph Food and Beverage Branding 为何能在众多参赛设计中表现出众。

平面、插画与视觉传达设计 Morph Food and Beverage Branding 由 Mars Design Consultants Morph is a branding program for a rooftop bar and restaurant in Hangzhou, China. The identity draws on Liangzhu, an ancient Chinese love story, and on the iridescent wings of the blue morpho butterfly. The logo joins the wing forms of the female and male butterfly into one symbol. A dark purple background suggests a starry night, while the wings show a transition of rainbow colours. A kaleidoscope-like butterfly pattern is the main graphic element. The pattern is applied to the menu, the matchbox, motion projections and a wall art sculpture. Morph 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的想法与娴熟的创新融为一体，由大型评审团经过公平、公正、择优且独立客观的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，通过盲审同行评议流程，对提名作品进行投票。